Referred to the House Committee on Energy and Commerce.
Requires consumer-facing AI tools (over 50,000 monthly users) to disclose when outputs are sponsored or influenced by commercial arrangements, forbids deceptive design and denials of commercial ties, mandates an internal registry and user queryability, grants the FTC rulemaking and enforcement authority, preserves State enforcement and creates a private right of action. Definitions, prohibitions, enforcement mechanisms, and a 12-month effective date are included.
Libs emphasize consumer protection and strong enforcement
Relative to its intended legislative type, this bill is a well-structured substantive regulatory measure that clearly defines covered behaviors, creates operational obligations, and prescribes enforcement avenues.
Requires consumer-facing AI tools (over 50,000 monthly users) to disclose when outputs are sponsored or influenced by commercial arrangements, forbids deceptive design and denials of commercial ties, mandates an internal registry and user queryability, grants the FTC rulemaking and enforcement authority, preserves State enforcement and creates a private right of action.
Definitions, prohibitions, enforcement mechanisms, and a 12-month effective date are included.
Technically focused consumer-protection bill with real industry costs; plausible but faces meaningful opposition and procedural obstacles in the Senate.
Relative to its intended legislative type, this bill is a well-structured substantive regulatory measure that clearly defines covered behaviors, creates operational obligations, and prescribes enforcement avenues. It balances statutory specificity with delegated agency rulemaking for technical details.
Libs emphasize consumer protection and strong enforcement
These are examples from the analysis, not a ranked list of the most-affected groups.
Libs emphasize consumer protection and strong enforcement
Likely supportive overall; sees the bill as closing a transparency gap where AI can hide paid influence.
Will push for strong enforcement, broad definitions, and accessible disclosures to protect consumers and marginalized groups.
Generally favorable but pragmatic concerns about implementation, cost, and clarity.
Would support the bill if FTC rulemaking, phased compliance, and clear standards limit unnecessary burdens and legal uncertainty for businesses.
Skeptical of expanded federal regulation and private litigation; views the bill as imposing heavy compliance costs and empowering consumer suits and state action.
May accept some transparency but seeks narrower scope and limits on private enforcement.
Reached or meaningfully advanced
Reached or meaningfully advanced
Still ahead
Still ahead
Still ahead
Technically focused consumer-protection bill with real industry costs; plausible but faces meaningful opposition and procedural obstacles in the Senate.
The bill has not accumulated any surfaced votes yet.
Libs emphasize consumer protection and strong enforcement
Technically focused consumer-protection bill with real industry costs; plausible but faces meaningful opposition and procedural obstacles i…
Relative to its intended legislative type, this bill is a well-structured substantive regulatory measure that clearly defines covered behaviors, creates operational obligations, and prescribes enforcement avenues. It ba…
Go beyond the headline summary with full stakeholder mapping, legislative design analysis, passage barriers, and lens-by-lens tradeoff breakdowns.