H.R. 1580 (119th)Bill Overview

To amend section 3001 of title 39, United States Code, to require solicitations sent in the mail to be clearly identified as solicitations, and for other purposes.

Government Operations and Politics|Government Operations and PoliticsMarketing and advertising
Cosponsors
Support
Republican
Introduced
Feb 25, 2025
Discussions
Bill Text
Current stageCommittee

Referred to the House Committee on Oversight and Government Reform.

Introduced
Committee
Floor
President
Law
Congressional Activities
01 · The brief
Plain-English summaryWhat this bill actually does

This bill adds subsection (p) to 39 U.S.C. 3001 requiring any mailed solicitation to bear a conspicuous, legible notice on its face stating "This is a solicitation" or an equivalent phrase prescribed by the Postal Service. Matter that is otherwise mailable but fails to comply is declared nonmailable and may be disposed of as the Postal Service directs.

Why people may split

Liberals emphasize consumer protection and anti-scam benefits

Watch point

Narrow, low-cost consumer protection change with limited controversy; industry pushback possible but unlikely to block House passage.

This bill adds subsection (p) to 39 U.S.C. 3001 requiring any mailed solicitation to bear a conspicuous, legible notice on its face stating "This is a solicitation" or an equivalent phrase prescribed by the Postal Service.

Matter that is otherwise mailable but fails to comply is declared nonmailable and may be disposed of as the Postal Service directs.

The requirement does not apply to matters described in subsection (d) of section 3001.

Passage30/100

Content is narrow and administrable so substantive opposition should be limited, but many narrow bills still stall; procedural hurdles and industry resistance reduce odds.

CredibilityPartial

How solid the drafting looks.

Contention55/100

Liberals emphasize consumer protection and anti-scam benefits

02 · What it does

Who stands to gain, and who may push back.

Likely benefits vs burdens50% / 50%
ConsumersLikely burdened

These are examples from the analysis, not a ranked list of the most-affected groups.

Likely helped
  • ConsumersImproves consumer clarity by clearly identifying mailed solicitations as solicitations.
  • ConsumersMay reduce consumer fraud by making deceptive mailings look less official and recognizable.
  • Potential benefitHelps recipients more quickly sort and dispose of unsolicited commercial mail.
Likely burdened
  • Potential burdenImposes compliance costs and redesign expenses on businesses, particularly small mailers.
  • Potential burdenAdds administrative and enforcement burdens for the Postal Service to police labeling compliance.
  • Potential burdenCould disrupt delivery and revenue for senders whose mailings are declared nonmailable for noncompliance.
03 · Why people split

Why the argument around this bill splits.

Liberals emphasize consumer protection and anti-scam benefits
Progressive80%

Generally supportive because the provision increases transparency and helps consumers identify commercial solicitations, potentially reducing scams.

Concerned about implementation details, exemptions in subsection (d), and impacts on small nonprofits and vulnerable populations.

Sees USPS regulation as appropriate but wants protections for small senders and clarity around enforcement.

Leans supportive
Centrist70%

Cautiously supportive if the rule is implemented simply, with clear definitions and minimal administrative cost.

Views this as a reasonable consumer-protection measure but wants cost estimates and careful drafting to avoid First Amendment or commerce conflicts.

Will judge on how USPS crafts regulations and handles exemptions.

Leans supportive
Conservative30%

Skeptical of new labeling mandates and expanded Postal Service discretion.

Views the provision as regulatory overreach that imposes burdens on businesses and risks censorship-like disposal of mail.

Might accept limited transparency rules but opposes heavy-handed enforcement or broad discretionary powers.

Likely resistant
04 · Can it pass?

The path through Congress.

Introduced

Reached or meaningfully advanced

Committee

Reached or meaningfully advanced

Floor

Still ahead

President

Still ahead

Law

Still ahead

Passage likelihood30/100

Content is narrow and administrable so substantive opposition should be limited, but many narrow bills still stall; procedural hurdles and industry resistance reduce odds.

Scope and complexity
24%
Scopenarrow
24%
Complexitylow
Why this could stall
  • Scope of subsection (d) exception
  • USPS regulatory implementation details
05 · Recent votes

Recent votes on the bill.

No vote history yet

The bill has not accumulated any surfaced votes yet.

06 · Go deeper

Go deeper than the headline read.

Included on this page

Liberals emphasize consumer protection and anti-scam benefits

Content is narrow and administrable so substantive opposition should be limited, but many narrow bills still stall; procedural hurdles and…

Unlocked analysis

Pro readers get the full perspective split, passage barriers, legislative design review, stakeholder impact map, and lens-based policy tradeoff analysis for To amend section 3001 of title 39, United States Code, to requ…

Go beyond the headline summary with full stakeholder mapping, legislative design analysis, passage barriers, and lens-by-lens tradeoff breakdowns.

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