- ConsumersSimplifies consumer control by enabling a single submission to delete personal data across many brokers.
- Potential benefitIncreases transparency about data-broker practices via a publicly available, machine-readable registry.
- Potential benefitReduces some targeted advertising and third-party data exchanges for individuals who opt for deletion.
DELETE Act
Referred to the House Committee on Energy and Commerce.
The bill requires data brokers to register annually with the FTC, publish standardized disclosures, and participate in a Commission-operated centralized deletion system. Individuals could submit one standardized request to delete and halt future collection of personal information; data brokers must match hashed identifiers and delete matched data within 31 days.
Privacy empowerment vs. regulatory burden and federal expansion
Relative to its intended legislative type, this bill is a clear substantive policy change that is also administrative in nature and includes study/reporting elements.
The bill requires data brokers to register annually with the FTC, publish standardized disclosures, and participate in a Commission-operated centralized deletion system.
Individuals could submit one standardized request to delete and halt future collection of personal information; data brokers must match hashed identifiers and delete matched data within 31 days.
The bill creates auditing, annual reporting, limited fees to fund the system, FTC enforcement authority, narrow exceptions (law enforcement, legal process, qualified research), and limited preemption of inconsistent state privacy laws.
Substantive, technically complex privacy bill with consumer appeal, but meaningful compliance costs and industry resistance reduce near‑term prospects absent major compromises.
Relative to its intended legislative type, this bill is a clear substantive policy change that is also administrative in nature and includes study/reporting elements. It provides a well-structured statutory framework with concrete obligations, timelines, technical specifications, enforcement authorities, and reporting requirements while delegating implementation-level specifics to the Federal Trade Commission through required rulemaking.
Privacy empowerment vs. regulatory burden and federal expansion
Who stands to gain, and who may push back.
These are examples from the analysis, not a ranked list of the most-affected groups.
- Potential burdenImposes ongoing compliance costs and administrative burdens on data brokers, affecting especially smaller firms.
- Potential burdenTechnical matching using salted hashes at scale may produce false negatives or incomplete deletions.
- Potential burdenA centralized hashed registry could become a high-value security target, risking exposure if breached.
Why the argument around this bill splits.
Privacy empowerment vs. regulatory burden and federal expansion
Sees the bill as a strong, pro-consumer privacy reform that reduces pervasive tracking and restores individual control.
Would welcome centralized deletion, mandatory registration, and FTC enforcement, while watching exceptions closely.
May push to narrow research and other carve-outs and strengthen enforcement resources.
Views the bill as a pragmatic attempt to simplify privacy controls and reduce consumer burden, with sensible auditing and reporting.
Concerned about implementation complexity, costs, and coordination with state laws; supportive if the FTC issues clear, practicable rules and phases enforcement.
Likely views the bill as an expansion of federal regulatory power that imposes compliance costs on businesses.
Concerned about a centralized federal database of identifiers and new FTC authorities, and skeptical that the system will be secure or cost-effective.
Might accept narrower reforms, but opposes broad mandates.
The path through Congress.
Reached or meaningfully advanced
Reached or meaningfully advanced
Still ahead
Still ahead
Still ahead
Substantive, technically complex privacy bill with consumer appeal, but meaningful compliance costs and industry resistance reduce near‑term prospects absent major compromises.
- Strength and coordination of industry lobbying against requirements
- Actual FTC implementation cost and technical feasibility of hashed matching
Recent votes on the bill.
No vote history yet
The bill has not accumulated any surfaced votes yet.
Go deeper than the headline read.
Privacy empowerment vs. regulatory burden and federal expansion
Substantive, technically complex privacy bill with consumer appeal, but meaningful compliance costs and industry resistance reduce near‑ter…
Relative to its intended legislative type, this bill is a clear substantive policy change that is also administrative in nature and includes study/reporting elements. It provides a well-structured statutory framework wi…
Go beyond the headline summary with full stakeholder mapping, legislative design analysis, passage barriers, and lens-by-lens tradeoff breakdowns.