Placed on Senate Legislative Calendar under General Orders. Calendar No. 102.
Requires covered digital advertising platforms (large ad-supported social community platforms with >100 million monthly users) to submit annual reports to the Federal Trade Commission about public service advertisements promoting mental and behavioral health resources. The FTC must compile and publish an annual summary to Congress. "Public service advertisement" is defined narrowly to mean unpaid platform-served content promoting SAMHSA-approved local/regional resources, community events addressing social isolation, or free mental-health resources.
Left emphasizes public-health transparency; right emphasizes federal overreach and FTC expansion.
Relative to its intended legislative type, this bill is a reasonably well-constructed reporting statute: it specifies who must report, what fields must be included, how 'covered platform' and 'public service advertisement' are defined, the timelines for platform submission and FTC summarization, and a five-year sunset.
Requires covered digital advertising platforms (large ad-supported social community platforms with >100 million monthly users) to submit annual reports to the Federal Trade Commission about public service advertisements promoting mental and behavioral health resources.
The FTC must compile and publish an annual summary to Congress. "Public service advertisement" is defined narrowly to mean unpaid platform-served content promoting SAMHSA-approved local/regional resources, community events addressing social isolation, or free mental-health resources.
The law sunsets five years after enactment and does not supersede privacy or data-security laws.
Narrow, low-cost transparency measure with bipartisan appeal and sunset clause raises odds, but industry pushback and definitional/legal ambiguity reduce certainty.
Relative to its intended legislative type, this bill is a reasonably well-constructed reporting statute: it specifies who must report, what fields must be included, how 'covered platform' and 'public service advertisement' are defined, the timelines for platform submission and FTC summarization, and a five-year sunset. It lacks fiscal authorization, procedural data standards, submission methods, and verification or enforcement provisions that would strengthen the reliability and comparability of reported information.
Left emphasizes public-health transparency; right emphasizes federal overreach and FTC expansion.
These are examples from the analysis, not a ranked list of the most-affected groups.
Left emphasizes public-health transparency; right emphasizes federal overreach and FTC expansion.
Likely supportive because the bill increases transparency about mental-health public service messaging on major platforms and encourages promotion of free local resources.
Sees it as a modest federal step toward holding platforms accountable and improving access to mental-health information.
Generally favorable as a targeted, limited reporting requirement aimed at improving information about mental-health outreach on major platforms.
Views it as reasonable oversight without heavy regulatory intrusion, but wants clearer definitions and minimal administrative burden.
Likely skeptical because it imposes additional federal reporting requirements on big tech and expands FTC data collection.
Views the measure as government overreach with vague standards that could be used to pressure platform content decisions.
Reached or meaningfully advanced
Reached or meaningfully advanced
Still ahead
Still ahead
Still ahead
Narrow, low-cost transparency measure with bipartisan appeal and sunset clause raises odds, but industry pushback and definitional/legal ambiguity reduce certainty.
The bill has not accumulated any surfaced votes yet.
Left emphasizes public-health transparency; right emphasizes federal overreach and FTC expansion.
Narrow, low-cost transparency measure with bipartisan appeal and sunset clause raises odds, but industry pushback and definitional/legal am…
Relative to its intended legislative type, this bill is a reasonably well-constructed reporting statute: it specifies who must report, what fields must be included, how 'covered platform' and 'public service advertiseme…
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