Committee on Commerce, Science, and Transportation. Ordered to be reported with amendments favorably.
This bill substantially amends the Children’s Online Privacy Protection Act to expand covered services to online and mobile applications and connected devices, extend protections to teens (ages 13–16), broaden the definition of personal information, ban individual-specific advertising to children and teens, require verifiable consent and deletion/correction rights, mandate security practices, and direct FTC and GAO studies and reports. It also requires FTC guidance, assesses a common consent mechanism, preserves state laws that offer greater protection, and includes rules on data transfers and retention.
Privacy protections and advertising limits versus regulatory burden on businesses
Child privacy enjoys cross-aisle appeal, but industry opposition and revenue impacts make floor passage moderately challenging.
This bill substantially amends the Children’s Online Privacy Protection Act to expand covered services to online and mobile applications and connected devices, extend protections to teens (ages 13–16), broaden the definition of personal information, ban individual-specific advertising to children and teens, require verifiable consent and deletion/correction rights, mandate security practices, and direct FTC and GAO studies and reports.
It also requires FTC guidance, assesses a common consent mechanism, preserves state laws that offer greater protection, and includes rules on data transfers and retention.
Substantive modernization of COPPA could attract bipartisan support, but significant industry resistance, regulatory complexity, and enforcement questions lower prospects.
How solid the drafting looks.
Privacy protections and advertising limits versus regulatory burden on businesses
These are examples from the analysis, not a ranked list of the most-affected groups.
Privacy protections and advertising limits versus regulatory burden on businesses
Overall supportive: the bill strengthens privacy protections for children and newly for teens, restricts targeted advertising, and creates deletion and correction rights.
Likely sees these as necessary updates to modern digital practices and supportive of children’s rights online.
Generally favorable but cautious: the bill updates COPPA for realistic internet practices while raising legitimate implementation and compliance tradeoffs.
Supports protections but wants clear, practicable rules and consideration of small business impacts.
Skeptical: supports parental control goals but concerned about federal overreach, expanded FTC regulatory power, and heavy compliance costs for businesses.
Views some definitions and prohibitions as burdensome and potentially harmful to innovation.
Reached or meaningfully advanced
Reached or meaningfully advanced
Still ahead
Still ahead
Still ahead
Substantive modernization of COPPA could attract bipartisan support, but significant industry resistance, regulatory complexity, and enforcement questions lower prospects.
The bill has not accumulated any surfaced votes yet.
Privacy protections and advertising limits versus regulatory burden on businesses
Substantive modernization of COPPA could attract bipartisan support, but significant industry resistance, regulatory complexity, and enforc…
Pro readers get the full perspective split, passage barriers, legislative design review, stakeholder impact map, and lens-based policy tradeoff analysis for Children and Teens’ Online Privacy Protection Act.
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