- Potential benefitGives individuals and heirs explicit legal control over unauthorized AI-generated voice and likeness use.
- Potential benefitCreates a clearer enforcement pathway including subpoenas and statutory damages for victims of deepfakes.
- Potential benefitMay deter creation and distribution of harmful or sexually explicit synthetic content impersonating real people.
NO FAKES Act of 2025
Read twice and referred to the Committee on the Judiciary.
The bill creates a statutory property right in an individual’s voice and visual likeness as embodied in a “digital replica,” including post-mortem transfer and licensing rules. It makes unauthorized creation, distribution, or sale of digital replicas or tools principally designed to create them civilly actionable, sets notice-and-takedown procedures and safe harbors for online services, prescribes statutory damages and remedies, and establishes registration and subpoena processes.
Supporters emphasize protecting individuals and artists from harmful deepfakes.
Relative to its intended legislative type, this bill is a substantive statutory enactment that creates a new property-like right in an individual’s voice and visual likeness as embodied in ‘‘digital replicas,’’ supplies extensive definitional and procedural detail, and establishes a private civil enforcement regime with notice-and-takedown mechanics and safe harbors.
The bill creates a statutory property right in an individual’s voice and visual likeness as embodied in a “digital replica,” including post-mortem transfer and licensing rules.
It makes unauthorized creation, distribution, or sale of digital replicas or tools principally designed to create them civilly actionable, sets notice-and-takedown procedures and safe harbors for online services, prescribes statutory damages and remedies, and establishes registration and subpoena processes.
The Act defines covered services, exceptions for certain news, commentary, parody, and documentary uses, and preempts some state causes of action while preserving certain state laws and sexual/election-related exceptions.
Substantive, complex change with cross-cutting support but significant legal, industry, and procedural obstacles limit near-term likelihood.
Relative to its intended legislative type, this bill is a substantive statutory enactment that creates a new property-like right in an individual’s voice and visual likeness as embodied in ‘‘digital replicas,’’ supplies extensive definitional and procedural detail, and establishes a private civil enforcement regime with notice-and-takedown mechanics and safe harbors. It also contains administrative elements directing the Register of Copyrights to maintain public directories and to issue implementing regulations.
Supporters emphasize protecting individuals and artists from harmful deepfakes.
Who stands to gain, and who may push back.
These are examples from the analysis, not a ranked list of the most-affected groups.
- Potential burdenImposes compliance costs and administrative burdens on online services, especially smaller platforms.
- Potential burdenNotice-and-takedown incentives may cause overblocking of lawful speech, commentary, parody, or satire.
- Potential burdenBroad statutory damages tiers create potential for high litigation exposure and costly defense.
Why the argument around this bill splits.
Supporters emphasize protecting individuals and artists from harmful deepfakes.
Generally favorable because the bill aims to protect individuals — including artists and deceased persons — from harmful, unauthorized deepfakes.
Supporters would note provisions protecting minors, collective bargaining carve-outs, and carve-outs for bona fide journalism, parody, and scholarship.
They may still worry about chilling effects on political speech, public-interest uses, and overbroad takedowns if platforms over-remove content.
Cautiously supportive of protecting people from harmful deepfakes while balancing free expression and technological feasibility.
The centrist view emphasizes workable notice-and-takedown, reasonable safe harbors, and predictable remedies, while urging clearer definitions and limits to avoid excessive compliance costs for platforms.
They will watch implementation details: Register of Copyrights rules, digital fingerprint standards, subpoena use, and how courts interpret exceptions.
Skeptical: the bill protects private likeness and addresses fraudulent/weaponized deepfakes, which conservatives value, but raises concerns about federal overreach, burdensome obligations on platforms, and new liabilities that could suppress lawful speech.
The conservative view highlights the risks of preemption, large statutory damages, and expanding federal control over online content moderation.
They may support simpler, narrowly tailored anti-fraud or criminal provisions instead of broad civil property rights that extend post-mortem for decades.
The path through Congress.
Reached or meaningfully advanced
Reached or meaningfully advanced
Still ahead
Still ahead
Still ahead
Substantive, complex change with cross-cutting support but significant legal, industry, and procedural obstacles limit near-term likelihood.
- Constitutional First Amendment challenges and court outcomes
- Interaction and conflict with section 230 and existing copyright law
Recent votes on the bill.
No vote history yet
The bill has not accumulated any surfaced votes yet.
Go deeper than the headline read.
Supporters emphasize protecting individuals and artists from harmful deepfakes.
Substantive, complex change with cross-cutting support but significant legal, industry, and procedural obstacles limit near-term likelihood.
Relative to its intended legislative type, this bill is a substantive statutory enactment that creates a new property-like right in an individual’s voice and visual likeness as embodied in ‘‘digital replicas,’’ supplies…
Go beyond the headline summary with full stakeholder mapping, legislative design analysis, passage barriers, and lens-by-lens tradeoff breakdowns.